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The Famous Snow Bingsu

While studying Food and Nutrition in Japan, the founder of Sulbing was intrigued by the art of traditional Japanese desserts and their popularity across generations. She opened a fusion rice cake cafe called Shiroo in 2010, which marked the beginning of Sulbing. With a desire to modernize Korean desserts, she created the Injeolmi Sulbing, which took the nation by storm. Within the first year of launching, Sulbing opened over 490 stores in South Korea. There are currently over 550 stores around the world, and the company is preparing for expansion in 16 countries. 

Our Passion for Desserts

Sulbing's mission is to globalize healthy Korean desserts. As Korea's #1 dessert cafe, we take pride in serving innovative items that seamlessly blend traditional Korean ingredients with contemporary flavors, creating a dessert experience like no other. We source the finest ingredients, ensuring each element contributes to the harmony of captivating tastes. Our talented team embraces creativity, bringing desserts that not only push the boundaries of traditional flavors but also reimagine classic desserts. Whether it’s the heat of summer or the chill of winter, our creations are designed to bring joy and satisfaction throughout the year. Every bite of our food is a celebration of flavor and craftsmanship.

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